Atom Bank’s Interactive Exhibition Stand Brief
Atom Bank is the UK’s first entirely app-based bank with a focus on customer usability and fast transaction times. Symbiosis have worked with Atom Bank, to create and deliver their interactive exhibition stand, since the start of 2017 and in that time their event presence has grown year on year as the company has seen exponential growth and success.
Our brief for this event was to project Atom’s fun but professional image on to a compact 3m x 3m exhibition stand, with bright stand out graphics, neon lighting and an interactive game to increase the stand footfall. The main focus was to drive home the concept of digital mortgages within minutes, using the catchline “A Bank Built Differently.”
Our Response
An eye-catching modular exhibition stand with eye catching graphics to draw delegates in. Visitors are invited to play an interactive iPad game which focuses on reaction time and reflects the speed at which Atom can complete a mortgage application. The fastest participant on each day of the event wins a prize, but all participants can take some Atom branded merchandise. There is a subsequent iPad that is used for data capture and lead generation so not to miss out on any other potential business. The stand also offers space for a couple of informal meetings and a screen on the back wall plays an advertising video on loop, adding additional visual stimulation on stand.
The Result
A stand that was buzzing for both days of the show. The pink neon LED lights, colourful branding and clear catchline set the stand apart from other exhibitors and drew numerous visitors in, who in turn played the game and created a created a fun competitive atmosphere on stand. The stand was a prime example of how a small modular stand can use space effectively to create high impact.
